diff --git a/C4/Auth.pm b/C4/Auth.pm
index 483f7425b2..96f6f7cdb6 100644
--- a/C4/Auth.pm
+++ b/C4/Auth.pm
@@ -1069,6 +1069,7 @@ sub checkauth {
         PatronSelfRegistrationDefaultCategory => C4::Context->preference("PatronSelfRegistrationDefaultCategory"),
         persona            => C4::Context->preference("Persona"),
         opac_css_override => $ENV{'OPAC_CSS_OVERRIDE'},
+        NoLoginInstructions => C4::Context->preference("NoLoginInstructions"),
     );
 
     $template->param( OpacPublic => C4::Context->preference("OpacPublic"));
diff --git a/installer/data/mysql/sysprefs.sql b/installer/data/mysql/sysprefs.sql
index 355689531a..17b850f97c 100644
--- a/installer/data/mysql/sysprefs.sql
+++ b/installer/data/mysql/sysprefs.sql
@@ -186,6 +186,7 @@ INSERT INTO systempreferences ( `variable`, `value`, `options`, `explanation`, `
 ('NewItemsDefaultLocation','','','If set, all new items will have a location of the given Location Code ( Authorized Value type LOC )',''),
 ('noissuescharge','5','','Define maximum amount withstanding before check outs are blocked','Integer'),
 ('noItemTypeImages','0',NULL,'If ON, disables item-type images','YesNo'),
+('NoLoginInstructions', '<h5>Don\'t have a password yet?</h5> <p> If you don\'t have a password yet, stop by the circulation desk the next time you\'re in the library. We\'ll happily set one up for you.</p> <h5>Don\'t have a library card?</h5> <p> If you don\'t have a library card, stop by your local library to sign up.  </p>', '60|10', 'Instructions when a person is not connected', 'Textarea'),
 ('NotesBlacklist','',NULL,'List of notes fields that should not appear in the title notes/description separator of details','free'),
 ('NoticeCSS','',NULL,'Notices CSS url.','free'),
 ('NotifyBorrowerDeparture','30',NULL,'Define number of days before expiry where circulation is warned about patron account expiry','Integer'),
diff --git a/installer/data/mysql/updatedatabase.pl b/installer/data/mysql/updatedatabase.pl
index e9605223de..777e221cb7 100755
--- a/installer/data/mysql/updatedatabase.pl
+++ b/installer/data/mysql/updatedatabase.pl
@@ -8031,6 +8031,13 @@ if ( CheckVersion($DBversion) ) {
     SetVersion($DBversion);
 }
 
+$DBversion ="3.13.00.XXX";
+if ( CheckVersion($DBversion) ) {
+    $dbh->do("INSERT IGNORE INTO systempreferences (variable,value,options,explanation,type) VALUES ('NoLoginInstructions', '<h5>Don''t have a password yet?</h5> <p> If you don''t have a password yet, stop by the circulation desk the next time you''re in the library. We''ll happily set one up for you.</p> <h5>Don''t have a library card?</h5> <p> If you don''t have a library card, stop by your local library to sign up.  </p>', '60|10', 'Instructions when a person is not connected', 'Textarea')");
+    print "Upgrade to $DBversion done (Bug 10951: Add NoLoginInstructions pref)\n";
+    SetVersion($DBversion);
+}
+
 =head1 FUNCTIONS
 
 =head2 TableExists($table)
diff --git a/koha-tmpl/intranet-tmpl/prog/en/modules/admin/preferences/opac.pref b/koha-tmpl/intranet-tmpl/prog/en/modules/admin/preferences/opac.pref
index a75c7ef481..317bb91d58 100644
--- a/koha-tmpl/intranet-tmpl/prog/en/modules/admin/preferences/opac.pref
+++ b/koha-tmpl/intranet-tmpl/prog/en/modules/admin/preferences/opac.pref
@@ -280,6 +280,11 @@ OPAC:
                 homebranch: 'home library'
                 holdingbranch: 'holding library'
             - "is the logged in user's library. The second tab will contain all other items."
+        -
+            - "Show the following HTML when a person is not connected:"
+            - pref: NoLoginInstructions
+              type: textarea
+              class: code
     Features:
         -
             - pref: opacuserlogin
diff --git a/koha-tmpl/opac-tmpl/prog/en/modules/opac-auth.tt b/koha-tmpl/opac-tmpl/prog/en/modules/opac-auth.tt
index 7b8b8f9e8d..a83c8e0bd1 100644
--- a/koha-tmpl/opac-tmpl/prog/en/modules/opac-auth.tt
+++ b/koha-tmpl/opac-tmpl/prog/en/modules/opac-auth.tt
@@ -86,8 +86,14 @@ please choose against which one you would like to authenticate: </p>
 
 <input type="submit" value="Log In" class="submit" />
 <div id="nologininstructions">
-    <h5>Don't have a password yet?</h5><p> If you don't have a password yet, stop by the circulation desk the next time you're in the library. We'll happily set one up for you.</p>
-    <h5>Don't have a library card?</h5><p> If you don't have a library card, stop by your local library to sign up[% IF PatronSelfRegistration && PatronSelfRegistrationDefaultCategory %]<span id="registrationinstructions"> or  <a href="/cgi-bin/koha/opac-memberentry.pl">register here</a></span>[% END %].  </p>
+[% IF NoLoginInstructions %] [% NoLoginInstructions %]
+[% ELSE %]
+	<h5>Don't have a password yet?</h5>
+	<p>If you don't have a password yet, stop by the circulation desk the next time you're in the library. We'll happily set one up for you.</p>
+	<h5>Don't have a library card?</h5>
+	If you don't have a library card, stop by your local library to sign up
+[% END %]
+[% IF PatronSelfRegistration && PatronSelfRegistrationDefaultCategory %]<span id="registrationinstructions"> or  <a href="/cgi-bin/koha/opac-memberentry.pl">register here</a></span>[% END %].
 </div>
 </form>